Tigers for Tigers

Since 1997, Clemson students have worked to preserve the future of wild tigers. With just under 4000 tigers left in the wild, Tigers for Tigers works to create awareness universities and coordinate tiger preservation efforts across the world.  To do so, they are partnering up with the Global Tiger Initiative.

So how can social media help with that effort? In cooperation with our students, the global tiger initiative, and kids from my neighborhood, we constructed searches for conversations around tiger preservation on the social web.  We drilled into five issues:

1. Tiger facts
2. Locating Tigers
3. Tiger tourism and economic development
4. Preservation
5. Poaching

We are using these searches to surface images of wild tigers in popular society, to visualize the locations advocates for tigers, to identify potential trafficking in tiger parts, and to understand how citizens of 'tiger countries' talk about tiger preservation in their own voices.  

We are leveraging the command center to visualize the location of the conversations, identify influencers, evaluate sentiment, and think about the timing/share of voice of pro vs anti preservation conversations.

I'd just one example of how social media analytics can contribute to advancing not only the social enterprise ... But also the human enterprise of building a better global society!