Wednesday, March 7, 2012

Part Two: Pinterest: Is it Really Just for Girls?


After watching a week of online and offline debates about Pinterest ... I issued the Pinterest challenge.  My emerging technologies students have been asked to create pinboards about Clemson Athletics to see who would "pin" or "comment" on their pics.

Students were given one day to:
  1. Sign up for Pinterest,
  2. Create a bio,
  3. Create a Pinboard about any aspect of Clemson Athletics - from coaches to NCAA sports to players to tailgating.
  4. Post at least five pieces of content to that Pinboard (with appropriate attributions) ... they thought would attract followers ...
  5. Submit their pinboard to the instructor.
I then assembled a list of pinboards for the class to follow.

One week later, students will:
  1. Report how many "pins" and "followers" they had acquired (and their gender) ... 
  2. Select their top five and bottom five pinboards from the class.
  3. Assess whether Pinterest was really just for girls?  (e.g., could Pinterest could be used to market, collect data from, or generate value among more than women).
  4. Evaluate Pinterest's claim that they weren't sure about how they make money ... but they'd get to it ... 
To sweeten the pot, I threw in two boxes of Girl Scouts cookies AND a hall pass to play golf on a sunny spring day.

Come back in a week, and find out, what happens ... when a bunch of college students are offered a sunny spring day and a couple of boxes of thin mints ...

As part of my Pinterest Challenge ...



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